Hasbro's newly minted partnership with Nintendo is already bearing fruit. The toy giant unveiled its inaugural wave of The Legend of Zelda: Heroes of Hyrule figures at Comic-Con, featuring Link, Princess Zelda, and Ganondorf rendered in plastic form for the first time under this license agreement.
The trio arrives as 6-inch scale articulated figures, matching the build quality of Hasbro's premium Star Wars and G.I. Joe lines. Ganondorf stands taller at 7.5 inches, befitting his villainous stature. Each character ships with period-specific accessories drawn from the Breath of the Wild games and their sequel.
Link comes equipped with his Hylian shield, the Master Sword, a swappable Zonai power hand, and multiple points of articulation for dynamic posing. Zelda includes the Decayed Master Sword and an interchangeable right hand. Ganondorf carries his Gloom Sword with scabbard, plus a second right hand to swap out. All three boast the kind of joint work collectors expect from a premium line.
Pricing lands at $27.99 each for Link and Zelda, with Ganondorf commanding $42.99. Spring 2027 marks the official release window, though preorders kick off July 22 at 5pm PT across Amazon, Walmart, and Hasbro Pulse.
The figures draw their design cues exclusively from the video games rather than the live-action film in development, grounding them in the aesthetic fans already know and love. Early prototypes are on display at Hasbro's booth during the convention, giving collectors a hands-on preview before orders lock in.
Author Emily Chen: "This is exactly the kind of collector-focused execution that could make Zelda figures a legitimate rival to existing premium toy lines, assuming Hasbro keeps the quality consistent across future waves."
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