Nintendo and toy maker Hasbro have joined forces to bring The Legend of Zelda into physical form, with a merchandise rollout set to coincide with the franchise's live-action movie debut in 2027.
The collaboration will span multiple years, beginning in 2027. Hasbro's Billy Lagor, president of toys and board games, said the partnership aims to blend Nintendo's storytelling legacy with Hasbro's expertise in action figures and role-play toys, giving fans a chance to stage their own adventures through the products.
The first concrete preview comes next month at San Diego Comic-Con 2026, where Hasbro plans to unveil three six-inch scale figures. Exactly which characters or locations will anchor the initial toy line remains unconfirmed, leaving room for speculation as the movie's April 30, 2027, release date approaches.
Nintendo has kept a tight lid on behind-the-scenes footage and details surrounding the live-action adaptation. Director Wes Ball's production doesn't officially reveal casting until mid-2025, nearly two years after the movie was first announced. Benjamin Evan Ainsworth will play Link, while Bo Bragason takes on the role of Zelda. Set photos, both official and leaked, have shown a third character believed to be Impa, portrayed by Severance actor Dichen Lachman.
Filming wrapped in April after production kicked off in New Zealand the previous November. Fans hungry for any new material have seized on leaked images and official stills as breadcrumbs while waiting for a proper trailer.
The timing of the toy reveal carries added weight as the Zelda franchise enters its 40th anniversary window. Nintendo also has Ocarina of Time remake arriving later this year, creating multiple potential touchstones for the merchandise line. The Comic-Con figures could pull from the classic N64 era, the live-action film's reimagined universe, or another chapter of Hyrule's sprawling timeline.
Author Emily Chen: "Hasbro's willingness to target Comic-Con with a movie tie-in toy reveal suggests confidence that fans are desperate for any preview of what this live-action Zelda actually looks like, and frankly, the strategy is working."
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