Hasbro is flooding Comic-Con 2026 with collector merchandise, and the latest reveal targets fighting game fans. The toy giant has unveiled a new line of articulated figures based on the upcoming Street Fighter movie reboot, featuring characters played by Andrew Koji, Noah Centineo, Callina Liang, and Joe Anoa'i.
The figures stand at 6 inches tall and come loaded with the kind of articulation collectors expect from premium action figures. Each character includes swappable hands and energy accessories, designed to recreate signature combat poses from the games. The level of detail and poseability suggests these are aimed squarely at adult collectors rather than casual players.
Walmart will handle exclusive distribution when the figures launch on October 1, 2026. Three characters, Ryu, Ken Masters, and Chun-Li, retail for $27.99 apiece. Akuma commands a higher price of $39.99. Preorders opened this week on the Walmart website.
This announcement caps a busy stretch for Hasbro at the San Diego event, which runs July 22 through 26. The company recently unveiled its first wave of Legend of Zelda figures, signaling an aggressive push into gaming IP collectibles. Hasbro's lineup represents the convention's broader trend toward premium merchandise tied to major film and game releases.
Author Emily Chen: "Hasbro knows exactly what collectors want, and at thirty bucks a pop for standard characters, these figures hit the sweet spot between premium quality and impulse-buy pricing."
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