Amazon Prime Day is here, and the beauty aisle has rarely looked better. Running through June 26, this shopping event brings discounts across an unusually broad spectrum of brands, from accessible drugstore names to luxury collections that rarely go on sale. For anyone restocking basics or trying something new, the range of markdowns makes it worth a closer look.
What sets Prime Day beauty deals apart from other seasonal sales is the sheer number of brands participating at once. Charlotte Tilbury, Milk Makeup, Elemis, Glow Recipe, and First Aid Beauty are among dozens of labels cutting prices simultaneously. You can find everything from cleansing balms to eyeliners to sunscreen in a single shopping window.
Makeup fans will spot savings across foundations, primers, and color products. Tarte's Shape Tape concealer is marked down 40 percent, Urban Decay's 24/7 eyeliner is also 40 percent off, and Milk Makeup's Hydro Grip Primer is seeing discounts up to 20 percent. Charlotte Tilbury's Lip Cheat Lip Liner carries a 40 percent cut, while Smashbox's Photo Finish Primer sits at 30 percent off. For those chasing lighter coverage, Glow Recipe's tinted blush serum and NYX's buttermelt powder blush both have meaningful discounts in place.
Skincare gets equal treatment. Elemis' Pro-Collagen Cleansing Balm is discounted 30 percent, while CeraVe products are marked down as much as 30 percent. EltaMD's UV Daily Sunscreen, a dermatologist favorite, carries a 20 percent reduction. First Aid Beauty's body scrub is part of a promotion up to 40 percent off bestsellers, and The Outset's micellar cleanser is seeing reductions as high as 50 percent. Larger investment pieces like Dyson's Supersonic hair dryer are discounted up to 25 percent and Foreo's LUNA 4 device is down 40 percent.
Hair care options span dry shampoos, oils, and treatments. Batiste's dry shampoo in matcha is 30 percent off all SKUs, while Living Proof's bestselling dry shampoo is discounted 30 percent as well. Gisou's honey-infused oil and Moroccan Oil's treatment are both seeing 20 percent cuts. Redken shampoo hits 30 percent off select products, and Briogeo's repair mask reaches discounts as high as 50 percent.
Don't overlook the smaller daily essentials. Touchland's hydrating hand sanitizer trio is 20 percent off, Supergoop's Unseen Sunscreen is discounted 20 percent, and Kiehls' body lotion sits at 30 percent off. Nair's hair remover is marked down 30 percent across the board, and Vacation's sunscreen has tiered savings depending on product type, with the classic lotion seeing a 20 percent cut.
Specialty treatments and targeted products round out the deals. Starface's acne patch packs with salicylic acid are 20 percent off, Murad's dark spot correcting serum is down 30 percent, and CosRX's peptide toner serum reaches discounts as high as 52 percent. For teeth whitening, both Crest Whitestrips and Lumineux strips are participating, with savings up to 24 percent for Crest and up to 35 percent for Lumineux.
The breadth of participating brands means deals range from 15 to 52 percent depending on the product and brand. Most discounts are exclusive to Prime members and available only during the Prime Day window, so timing matters if something catches your eye.
Author Jessica Williams: "Prime Day beauty sales have a way of bundling together the brands most people actually use with the ones worth trying, and this year's list proves that formula works."
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