Ulta Beauty's annual Big Summer Sale is back, and the three-week event running through mid-July offers some of the year's deepest discounts across makeup, skincare, fragrance, hair care, and tools. With deals spanning up to 40 percent off and rotating limited-time offers, this sale has earned its place as a major shopping moment for beauty enthusiasts.
The sale runs from June 19 to July 11, with certain promotions expiring earlier in the period. Ulta Beauty members can boost savings even further with an extra 20 percent off sitewide using code PRIMETIME, valid June 23 to June 26.
For anyone serious about curl care, the buy-one-get-one 50 percent off curl products deal running the full three weeks is worth a deep dive. Pattern's Leave-In Conditioner, Isima's hydrating shampoos and conditioners, and Rizos Curls' Defining Cream all address moisture and definition without heaviness. These are staples that justify stocking up.
Jumbo-sized hair care bottles from Redken, Olaplex, and Amika are marked down up to 40 percent. Olaplex's No.4 Bond Maintenance Shampoo drops from $58 to $46.40, making it a practical choice for anyone dealing with summer damage to their hair. The formula uses coconut-derived surfactants and the brand's patented bond-repair molecule to strengthen and shine.
Hair tools represent some of the sale's biggest-ticket bargains. The Shark Beauty FlexStyle Air Styling and Drying System, typically $349.99, falls to $199.99 with a $150 discount. This multi-styler handles drying, curling, smoothing, and volumizing through interchangeable attachments. The Dyson Airwrap i.d., which normally costs $649.99, drops to $519.99 during the sale period through July 4. Its heat-sensing technology and multiple attachments make it a significant investment even at the reduced price.
Fragrance shoppers will find 40 percent off select luxury scents from June 19 to July 11. Yves Saint Laurent's Black Opium Eau de Parfum, housed in a glitter-covered bottle, falls from $140 to $80. Sol de Janeiro body mists, priced at $26 regularly, drop to $15.60 during the full sale window. The lineup includes newer limited-edition releases like Cheeky Biquíni, Limonada Gelada, and Refresco Paraiso, each capturing the brand's signature tropical-meets-gourmand scent profile.
Makeup deals run through most of the sale period. Too Faced's Damn Girl! 24-Hour Volumizing Mascara, a whipped formula that builds dramatic volume and lift, drops from $30 to $21. The TIRTIR cushion compact, Half Magic's Glitterpuck Pressed Glitter, and Tarte's Sculpt Tape Contour are also discounted through early July. Tarte's Sculpt Tape, available in 13 shades, falls from $36 to $25.20 and blends seamlessly for soft definition across a wide range of skin tones.
For skincare and travel essentials, Touchland's Power Mist Hydrating Hand Sanitizer is 20 percent off through July 4, dropping from $10 to $8 in multiple scents. International beauty brands see up to 45 percent off through July 4, including Japanese skincare staples. Sekkisei's Brightening Herbal Multi Gel Cream, a lightweight hydrating option with licorice extract and mugwort, falls from $46 to $36.80.
Author Jessica Williams: "This sale consistently delivers on both the impulse buys and the investment pieces that actually move the needle in your routine, and the product range makes it easy to find a genuine deal no matter your beauty budget."
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