Hasbro is bringing the superhero shooter Marvel Rivals to store shelves with a wave of oversized action figures that capture the game's signature exaggerated aesthetic. The Marvel Legends Series collection hits retail in Fall 2026, with preorders beginning between April 22 and May 13 across Hasbro Pulse and other retailers.
The initial lineup includes Moon Knight, Punisher, a Spider-Man and Luna Snow 2-pack, and a Venom and Jeff the Land Shark 2-pack. Unlike Hasbro's typical Marvel Legends figures, which tend to balance comic book proportions with real-world anatomy, these new sculpts embrace the game's extremely muscular and stylized character designs. The figures are noticeably bulkier and more dynamic than standard Marvel collectibles.
The inclusion of Jeff the Land Shark, a quirky fan-favorite character from the game, signals that Hasbro isn't taking itself too seriously with this line. The shark appears alongside Venom in one of the multi-figure packs, suggesting the company is willing to lean into the game's more offbeat roster.
This is not Hasbro's first venture into video game collectibles. The company previously released a series of Marvel Gamerverse figures based on Marvel vs. Capcom, establishing a track record for translating gaming aesthetics into plastic form.
The Marvel Rivals action figure line represents just a fraction of the game's vast character roster. With dozens of heroes and villains available in the shooter, Hasbro will have no shortage of potential future releases if this wave performs well commercially.
Developer NetEase recently confirmed that a Nintendo Switch 2 port is in development, though they indicated that original characters are unlikely to be added to the game given the existing breadth of Marvel's established cast available to license.
Author Emily Chen: "These figures capture exactly what makes Marvel Rivals feel different from every other hero shooter, and collectors who've been eyeing them already know which preorder dates to circle."
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